Say HI to the origins.
Ethiopia is the heart of the origins: african traditions, humanity, nature and animals.
The advertising campaign aims to make Ethiopia known to the world, a country very often confused, in the common imagination, with the surrounding countries.
The word "Hi" is emphasized, Ethiopia greets, presents itself to the world and shows itself for its importance in the culture of the world: the cradle of humanity, the place where the animals came down from Noah's ark and the place where all world culture began.
In Ethiopia each of us will rediscover his origins.
